Small Planet Partners founder Willow Lundgren is a social entrepreneur and new school marketer for a networked, global economy. 

Willow  blends a love (and history) of disruptive innovation with a desire to create and deliver media, marketing and sales channel development to profitable ventures that also contribute to a more environmentally sound , socially just world. 

Since November 2009, Willow has been active forming Seed Group, a nimble consortium of social entrepreneurs from Ethiopia, Saudi Arabia and the United States.  A founding member of Seed Group, Small Planet Partners works internationally to attract companies, technology and investment to social ventures that bridge the Middle East-North Africa with the West.

Pillars of our work include:

• sustainable innovation;
• creative collaboration across industries, groups and geographies, and 
• marketing and sales channel strategies that leverage digital channels and are designed to generate word of mouth  -- the #1 influence on purchase and a strong effector on sustainable consumer behavior.

Willow's pragmatic perspective is informed equally by a diverse technology, sustainability, entertainment and consumer marketing experience base, and a desire to leave a better world for her four, uber-digitally savvy stepchildren (ages 11 through 20). 

Associations

• Healthy Foods for Kids, Kansas City Missouri School District advisor
• ConsensusKC  Board Member
• U.S. Green Building Council-Central Plains/Kansas City Chapter Outreach/Programs Committee Member
• “Choices for Sustainable Living” study/action group member, Northwest Earth Institute (2009)
• Sustainable Brands '09 and Sustainable Brands international  member
• “Awakening the Dreamer” Symposium participant, Pachamama Alliance (2009)
• Obama for America Organizing Fellow & Polling Place Operations Guru, State of Missouri (2008)
• Word of Mouth Marketing Association (WOMMA) governing member (2005-2006)

Speaking Engagements:

• Ethiopian National Agricultural Learning Event (view our presentation)
• Digital Hollywood (panel)
• American Marketing Association
• International Association of Business Communicators (IABC)
• Public Relations Society of America (PRSA)
• Direct Marketing Association of Kansas City
• Truman State University

Publications:

• "Backyard Composting Unites Four Families," Greenability magazine, March/April 2010
• "Four Lessons B2B Marketers Can Learn from Einstein, a Waitress and a Wild & Crazy Guy," Bulldog Solutions' Marketing Watchdog Journal. September 2007
• "Marketer, Beware: The Threat of Blog Spam ("Splogs") to Word of Mouth Marketing & Market Insight." Paper prepared for the book Measuring Word of Mouth, Volume 2 published by the Word of Mouth Marketing Association. May 2006

Cathy McCall has launched innovative, game-changing businesses and programs in the commercial worlds of financial services, retail, and healthcare.  She brings a unique mix of online and offline, for-profit and non-profit experience to clients who need business planning, marketing strategy, and for-profit rigor to drive triple-bottom-line results.

Cathy has built integrated marketing channels and teams for  top 250 multi-channel companies like Target, American Express, and Apple and launched new business plans for starat-ups and early-stage companies.  A trail-blazer in the early days of interactive, she led product development for Standard & Poor's, serving the institutional investment community.

In 1999, Macmillan published Cathy's book, The Complete Idiot's Guide to Online Marketing."  For over four years, Cathy has served as board member of Women's Bean Project, a 20-year-old social enterprise committed to changing women's lives through employment in the gourmet food business.  With expanded product lines, distribution channels, and a substantive upgrade to the fundraising methodology, this 501(c)(3) has grown revenue 300% in the last six years.  

James L. Schrack, Director of Sustainability, brings a private industry, non-profit and local government perspective to sustainability and environmental management systems, with expertise in renewable energy and energy efficiency, product stewardship, environmental and worker safety regulatory compliance, auditing and permitting.

Recently, Jim was Director of Product Sustainability at the Product Stewardship Institute and the Environmental Program Supervisor for the city of Aurora, CO.  Jim has conducted environmental management system audits across the US, coast to coast and from Alaska to offshore Gulf of Mexico; and internationally in Germany, England, Taiwan and Australia.

With extensive background in petrochemicals, mining and consulting industries, local government and non-profit sectors, Jim played multiple roles for Atlantic Richfield as Corporate Director of Waste Management Programs; Director of Health, Safety and Environmental Compliance for the Montana Division of Corporate Environmental Remediation (CERCLA and RCRA Cleanups); Director of Environmental Remediation Technology; and Environmental Director for the Coal Division. 

Associations

• Wyoming-Montana Safety Council Board of Directors, past president
• Friend of EPA Award for leading an electronics recycling event in partnership with HP
• California Department of Toxic Substances Control, Pollution Prevention Advisory Board
• EPA Region IX Merit Partnership for Pollution Prevention, Steering Committee
• Sand Creek Regional Greenway ( a trail system spanning three Colorado cities), board member
• National Renewable Energy Laboratory’s Energy Executives program, graduate