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Bookshelf

Cradle to Cradle: Remaking the Way We Make Things
William McDonough and Michael Braungart

Green to Gold
Daniel C. Esty and Andrew S. Winston

The Influentials
Ed Keller and Jon Berry

Life After the 30-Second Spot
Joseph Jaffe

Linked: How Everything Is Connected to Everything Else and What It Means
Albert-Laszlo Barabasi

The Necessary Revolution
Peter Senge, et al

Natural Capitalism: Creating the Next Industrial Revolution
Paul Hawken, Amory Lovins and L. Hunter Lovins

Purple Cow
Seth Godin

The World is Flat
Thomas L. Friedman

A Whole New Mind: Why Right-Brainers Will Rule the Future
Daniel H. Pink

Word of Mouth Marketing
Andy Sernovitz

cross-channel marketing

Marketers Frustrated by Digital Cross-Channel Chasm | From Marketing Charts

Submitted by willow on Mon, 2009-07-06 21:16.

cross-channel marketing EyeBlaster media agnostic TNS

Two-thirds (67%) of global marketing executives say they already are running digital cross-channel ad campaigns, but only 12% are integrating their cross-channel performance data - across TV, outdoor, mobile, print and online - when they plan, execute and measure these campaigns, according to a survey of worldwide marketing executives by Eyeblaster and TNS.

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