McKinsey: How Companies Benefit from Web 2.0

Submitted by willow on Sun, 2009-10-11 11:34.

The heaviest users of Web 2.0 applications  see measurable business benefits, including increased knowledge sharing, more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues.  See McKinsey Quarterly for the full story.

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