Development: E-Waste Collection & Education

E-waste, or obsolete electronics, is the fastest-growing component of the municipal waste stream worldwide. Of 2.25 million tons of end-of-life electronics in the U.S. in 2007, only an estimated 18.4% by weight was recycled -- and 82% was disposed of, primarily in landfills and storage. Today, roughly 80% of e-waste collected for recycling in the U.S. is exported to developing countries and processed in primitive conditions, releasing toxins that harm the environment, workers and entire communities. We’re architecting a national project and building partnerships to make residential e-waste education and collection more efficient.

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Development: Soil Conservation through Composting

In just two years, rudimentary irrigation and agricultural technology helped transform nomadic Ethiopian community Alem Gena, to a farming center sustaining 7,000 local families and producing a surplus of organic produce for export.

We are bringing together private companies, an international NGO, two governments and Ethiopian farmers unions, to establish the first commercial composting facility in the country, teach composting skills at farmer training centers and create new jobs. 

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Development: Farm to Market Linkage

Agriculture comprises more than 
90%
 of 
Ethiopian
 exports
, and is the 
primary
 contributor
 to the 
Ethiopian 
GDP,
 employment,
 and
 foreign
 exchange 
earning.



In partnership with Ethiopian farmers unions, Oxfam GB and local Ethiopian NGO's, we are enhancing trade relationships and distribution channels for organic, Fair Trade Certified Ethiopian coffee in the U.S. and Europe.

Production: Proof Point Web Video

Produced in partnership with Seed Communications, this "Be the Change" web video salutes the Obama Administration's inaugural national day of service, and demonstrates Seed’s Proof-Pictures™ Web Video Practice, an innovative approach to storytelling that's about pithy, portable, modular and share-able "brand" discovery -- perfect for web users. We worked with Seed, winner of eight awards for short-form environmental videos in 2008, to help pioneer this new class of Web video that lives between corporate video and traditional advertising. Gallery-displayed video sketches for Intel embrace the complexity of a brand yet give viewers a deeper, more multi-faceted brand experience through easy-to-share, cost-effective collections of "little stories."

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Social Media & Partnerships: Planetfesto

At Planetfesto, you're invited to help build a virtual ribbon around the world--to express why you love the planet and what you're going to do to protect it. With contributions from 56 countries -- most recently from Saudi Arabia, United Arab Emirates, Romania and Croatia help Planetfesto --Planetfesto is a unique, participatory window on our world for which we developed and advise on social media and partnership strategy.

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For 2007 TED Conference Prize winner Pangea Day, we contributed social media and community engagement strategy to help promote the four-hour live broadcast from Cairo, Kigali, London, Los Angeles, Mumbai, and Rio de Janeiro. The wish of filmmaker Jehane Noujaim, director of the documentary "Control Room," Pangea Day brought the world together to watch films made by the world, for the world to strengthen tolerance and compassion.

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Integrated Marketing: Umbria

Conversations on blogs, forums and online communities are a rich source of unsolicited, unbiased insights into issues, brands, markets and trends. For Umbria, a company that analyzes word of mouth on social media, we created and led integrated marketing that helped triple sales and build a pipeline of highly qualified prospects, as well as represent the company as a governing member of the Word of Mouth Marketing Association [ www.womma.org ] in its infancy. Umbria was acquired by J.D. Power and Associates Web Intelligence Research Division in April 2008.

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Online Community: New York Times Best-Selling Author Harriet Lerner

Today, 22 years after its debut, The Dance of Anger still sells more than 2,000 copies each month. How? Consistent adoption by the psychotherapy community and priceless word of mouth among their clients.

With more than 2 million copies sold and 30 foreign translations, The Dance of Anger has inspired more "You changed my life" stories from both women and men than perhaps any other bestseller on the American scene today.

Small Planet Partners provided interactive marketing, promotion and publicity for the 20th Anniversary Edition of author and clinical psychologist Harriet Lerner's classic that has transformed the lives of millions.

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Product Marketing: AllHipHop.com

AllHipHop.com has delivered daily news alerts to music industry tastemakers and hip-hop lovers' two-way pagers, cellphones and email addresses since 1998. Featuring daily news, interviews, reviews, multimedia, and a fast growing community, AllHipHop.com is the most widely read Hip-Hop entity in the world, reaching millions of unique visitors per month (comScore).

Small Planet Partners provided marketing, product and interactive strategy in connection with a site refresh. We also proposed and facilitated relevant partnerships.

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Online Community Management: Multi-Platinum Recording Artists

For a fan management company, we helped cultivate online subscription-based fan communities for multi-platinum recording artists Aerosmith, Anastacia, Christina Aguilera, 3 Doors Down and Godsmack. Member amenities included ticket sales prior to public availability; exclusive events, merchandise, DVDs, offline publications, and online content and community.

Key contributions: creating new products; streamlining operations; integrated marketing planning and execution; customer acquisition and retention; and building partnerships with promoters, artist management, record labels, broadcast and online partners such as MTV and AOL. Also managed crisis communications through two major summer concert tour cancellations.