Services
Small Planet Partners believes that what is good for the environment and good for people, is good for economics.
Our specific emphasis is on building business opportunities that help address four global, interrelated challenges:
- waste
- water
- food
- energy
Our activities center on:
- developing proprietary, profitable ventures;
- working with clients to achieve triple bottom line results; and
- facilitating international business that bridge the Middle East and North Africa (MENA) with the West.
Small Planet Partners is a founding member of a nimble international consortium of social entrepreneurs that together attract, advise and harmonize companies, technology and investment in social ventures, especially in the MENA region.
For clients interested in building long-term, "triple bottom line" value, we help organizations advance their mission, increase revenues and cut costs.
Core services include:
- program strategy and design. We work with large and growth-stage companies to achieve their mission by aligning their business performance more closely to environmental and social goals.
- development. Typically at a crossroads, crisis or growth opportunity, clients trust us to inform their current strategy, and extend their resources to enlist the right mix of partners, investors and technical experts to get results.
- integrated marketing and sales channel development. Clients often come to us for social media marketing and metrics expertise, yet they especially value the holistic, media-agnostic approach we apply to B2B and B2C business challenges.
- providing conceptual frameworks, tools and strategies that aim for self-sufficiency. Clients gain the know-how to engage stakeholders, cultivate advocates in a networked economy, and generate positive word of mouth - the #1 influence on purchase decisions.
- eco-innovation workshops. Designed to enable business leaders to simultaneously create environmental, social and economic value, our workshops are based on the conceptual framework of Time Magazine’s 1999 “Hero of the Planet,” William McDonough, co-author of Cradle to Cradle: Remaking the Way We Make Things, and are delivered in collaboration with transformation architect partner, Palo Alto, CA-based EDG.
- speaking. Sample topics include: "Corporate Social Responsiblity in a Networked, Global Economy," "The Business Case for Eco-Innovation," "Systems Solutions from Sustainable Supply Chains," "Social Media for the Social Venture," "Linking the Private Sector to Smallholder Ethiopian Farmers," and "Engaging Stakeholders in a Word of Mouth Marketplace."
Capabilities
- strategies to enhance triple bottom line results
- marketing and sales channel development
- feasibility study and business plan preparation
- value chain analysis and development
- market linkage
- investor and partner development strategy
- investment facilitation
- business and market development
- marketing strategy and services
- social responsibility / business goal alignment
- word of mouth marketing / social media strategy for social ventures
- multi-channel, multi-media content strategy and production
- partnership & alliance development
- project / program management
- communications and public relations
- eco-innovation workshops
- speaking
Unique Expertise
- market development / trade relationship opportunities with Egypt, Ethiopia, Saudi Arabia and United Arab Emirates
- multi-stakeholder (private/public/NGO) community-building and collaboration around e-waste
- strategic partnerships / innovative promotions
- new frontier metrics: word of mouth measurement to predictive analytics
- experience and vast contact network across sustainability, consumer, technology, music and entertainment industries
- social media, social networking, web 2.0, mobile web




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